Section 6 (c) of the Generics Act of 1988 states that "Any organization or company involved in the manufacture, importation, repacking, marketing and/or distribution of drugs and medicines shall indicate prominently the generic name of the product. In any case of brand name products, the generic name shall appear prominently and immediately above the brand name in all product labels as well as in advertising and other promotional materials."
Last July 21, I wrote the Bureau of Food and Drugs inquiring whether drug companies are now allowed to advertise their drug products with the brand name above the boxed generic name.
My concern is regarding the 2 billboards of a popular cold preparation along the east service road of the South Super Highway. One is located near Sucat tollway and the other is located before the Skyway in Bicutan.
I was on my way today for work and while I was travelling the South Super Highway, I remember about this matter. So I checked and saw that the 2 billboards were already changed into a multivitamin product which complies with Section 6 (c) of the Generics Act of 1988.
I am not sure whether it was because of my inquiry that the 2 billboards were changed but if it was BFAD's action to my letter, I'm thankful that it was done accordingly.
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